General Manager, New Product Category

In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!

General Manager – Clearspan Structures will own and lead the end-to-end strategy, operations, and growth of the new product category—transforming it from an early-stage initiative into a mature, scalable business line. This role carries full P&L accountability and is responsible driving growth, profitability, and operational excellence through strong leadership, disciplined execution, and cross-functional collaboration. The General Manager will develop and implement market strategies to accelerate adoption, optimize asset utilization, and enhance return on capital while ensuring employee engagement, safety, and customer satisfaction across all regions. This role requires a dynamic, results-driven leader with a balance of strategic vision, commercial acumen, and operational excellence.

WHAT YOU'LL BE DOING:

• Strategic Leadership: Define, communicate, and execute the strategic roadmap for the new product category of Clearspan Structures to align with overall company objectives and growth targets
• P&L Management: Oversee financial performance, including revenue growth, margin expansion, and EBITDA achievement, ensuring disciplined cost control and efficient capital deployment
• Market Expansion: Develop and execute go-to-market and commercial strategies to drive unit on rent growth, customer penetration, and diversification across multiple market segments
• Sales Enablement: Lead and mentor the sales organization to achieve performance goals through clear communication, effective performance management, and close collaboration with field sales resources
• Operational Excellence: Establish best-in-class processes for safety, quality, and service delivery; continuously improve asset utilization, logistics, and workforce productivity
• Team & Culture Development: Develop, and inspire high-performing teams while fostering a culture of accountability, innovation, and engagement while driving measurable improvements in employee Net Promoter Score (eNPS)
• Market Intelligence: Monitor competitive dynamics, emerging trends, and customer insights to inform pricing, product positioning, and future innovation opportunities
• Cross-Functional Collaboration: Partner with marketing, finance, product management, commercial and operational excellence teams to ensure seamless execution of business plans and timely delivery of initiatives
• Stakeholder Communication: Provide timely updates and insights to executive leadership on performance metrics, forecasting, and key business risks or opportunities

EDUCATION AND QUALIFICATIONS:

• Bachelor’s degree in business, finance, marketing, engineering, or related field (MBA preferred)
• 10+ years of progressive leadership experience in general management, business development, or product commercialization roles
• Proven success in launching and scaling new product lines or business units
• Strong financial acumen with demonstrated P&L ownership and decision‑making responsibility
• Excellent leadership, communication, and interpersonal skills; ability to motivate and align diverse teams
• Strategic thinker with the ability to execute in dynamic, fast‑paced environments
• Entrepreneurial mindset with a strong bias for action and innovation, while staying true to Willscot’s culture and values.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be foundhere.

WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!

Nearest Major Market: Phoenix
Job Segment: Outside Sales, General Manager, Field Sales, MBA, Manager, Sales, Management