Distributor Partner Manager

The Distributor Partner Manager (DPM) is a crucial strategic partner who ensures alignment and focus across Red Bull North America’s (RBNA) distribution network. The DPM adds value by leading year-round business planning, driving in-market execution, ensuring that Key Account programs are implemented, elevating performance in the independent channel, and bringing RBNA’s full marketing mix to life within the distributor network.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Lead the annual Business Planning (BP) process with Distributor Partners (DPs) to ensure alignment with RBNA BP priorities.

  Manage the annual volume plan and allocate independent trade funds and Point of Sale (POS) resources.

  Conduct 30/60/90-day monthly and quarterly planning reviews to deliver against quantitative targets and KPIs.

  Actively and regularly participate in DP sales meetings and conduct weekly market visits to assess in-store conditions and develop action plans based on identified opportunities.

• Full accountability for DP performance, including both sales volume and in-store execution (e.g., operational excellence, outperforming competitors, perfect store standards, and volume targets).

• Analyze market and distributor performance data (e.g., IRI data, MPR dashboards, consumer insights) to generate insights that support in-market tactics.

  Develop the distributor partner (DP) network through the implementation of RBNA’s distributor selling model (Power Platform, PIITCHER, Skill Pills, etc.).

  Manage all Point-of-Sale (POS) orders to ensure timely delivery of assets to stores.

  Maintain volume, pricing, and promotional information in the Customer Profitability Management (CPM) system for assigned distributor partners (DPs).

  Use tactical budgets for initiatives and incentives that maximize return on investment (ROI).

  Manage the independent trade program (VIP).

  Identify service gaps in delivery, selling, and merchandising across RBNA’s third-party direct-store-delivery (DSD) network.

• Successfully prioritize and implement regional and national Key Account (KA) programs by securing additional resources (e.g., trade funds, point-of-sale materials) as needed to support local market opportunities.

  Ensure maximum focus on volume growth and in-store execution in the distributor partners’ top Key Accounts.

  Communicate regularly with Key Account Managers to ensure that KA priorities are executed at both regional and national chain levels.

• Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (e.g., local and regional events).

  Execute the rollout of RBNA brand initiatives and major tentpole programs.

  Deliver brand and key account solutions to address issues at the market level.

  Ensure the DP fully understands and effectively executes Red Bull’s in-store brand standards and merchandising guidelines (e.g., planograms, POS materials, pricing).

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years of proven success in the Consumer Packaged Goods industry
• Experience in a Direct Store Delivery (DSD) distribution environment is strongly preferred
• Ability to teach, develop, and coach others to sell effectively in the off-premise channel
• Ability to influence distributor partner decision makers and key stakeholders
• Able to work effectively in a fast-paced, complex environment with multiple stakeholders
• Able to analyze and leverage data to generate insights and drive action
• Excellent verbal and written communication and presentation skills
• Proficient in Microsoft Excel and PowerPoint
• Possesses a valid driver’s license
• Bachelor’s degree or equivalent work experience
• Fluent in English; additional language skills are an advantage

• Travel 40-50%
• Permanent
• Benefits eligible