Executive Vice President of Marketing
Responsibilities
- define and execute the strategic vision for marketing and growth initiatives
- lead the marketing organization, ensuring alignment with business objectives, driving revenue growth, and executing effective marketing strategies across multiple communication channels
- shape the brand, build high-performing marketing teams, and create measurable business impact
- Develop and execute marketing strategies that drive growth, strengthen the brand, and enhance customer engagement
- Contribute to the development of innovative corporate campaigns and strategic partnerships to enhance brand visibility and market presence
- Build strategies to drive customer acquisition, retention, and overall revenue impact
- Partner with executive leadership to identify new opportunities to grow revenue, customer engagement, and market presence
- Oversee marketing programs, partnerships, and campaigns with a focus on measurable business outcomes
Requirements
- 8 – 10+ years of progressive marketing experience, including leadership of marketing teams in high-growth, performance-driven organizations
- Proven experience with digital marketing platforms, analytics tools (Google Analytics, Adobe Analytics), and marketing automation (HubSpot, Marketo, Klaviyo)
- Bachelor’s degree in marketing or a related field; master's degree preferred
Preferred
- Experience in health, wellness, or similarly fast-moving industries is a plus
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