Product Content Creator

Job Description

Job Description

COMPANY

Haley Strategic is a premier global Defense Manufacturer specializing in trusted, innovative, high-quality safety and survivability products for military, first responders, federal agencies, and outdoor/consumer markets worldwide. We base our training and product design philosophy around concrete principles and hard work done smartly. While other companies deliver buzz words as a principle of design, our principles are forged around the warriors we serve.

When you support Haley Strategic, you are supporting Veterans, American jobs, American families, and American communities ultimately enabling us to continue making life saving equipment for the American Patriots that defend our right to Live Free.

JOB DESCRIPTION

The Product Content Creator will be responsible for producing visually compelling photo and video content of our products in a studio setting. This content will be utilized across e-commerce, marketing, and social media platforms. This role blends technical expertise with artistic vision, producing high-quality product imagery and creative short-form video content that elevates brand storytelling and customer engagement.

The ideal candidate not only executes direction but also brings fresh creative ideas to the table, contributing to the concept, styling, and execution of shoots. Strong proficiency in photo editing (Adobe Photoshop and Lightroom) and video editing (Adobe Premiere Pro or similar software) is essential. This is a hands-on, collaborative role that plays a key part in shaping how customers experience our brand visually.

MINIMUM QUALIFICATIONS

Photography

• Capture high-quality product photos in a controlled studio setting, ensuring accurate color, sharpness, and brand-consistent presentation.
• Edit and retouch images using Adobe Photoshop and Lightroom to meet brand and platform-specific standards.
• Prioritize uniformity of captured assets to ensure alignment across selling channels.
• Organize and manage digital assets, shot lists, and project files within the company’s project management system.
• Collaborate closely with the creative and marketing teams to ensure cohesive visual identity across all channels.

Videography & Editing

• Conceptualize, shoot, and edit creative product videos that highlight product features, styling, and brand narrative (including short-form content optimized for web and social platforms).
• Set up and manage studio lighting, backgrounds, and props to best highlight various materials, textures, and product details.
• Bring original ideas and creative direction to video projects, while also executing on provided briefs.
• Edit video content with attention to pacing & brand voice using Adobe Premiere Pro or comparable software.
• Deliver final video assets on schedule, formatted for a variety of uses including e-commerce, paid media, and organic social content.
• Execute with intention and high attention to detail, ensuring proper patch pairings, positioning, and innovation of displayed products.

REQUIREMENTS

• Proven experience as a product photographer and videographer, preferably in tactical, apparel, fashion, or lifestyle brands.
• Proficiency in Adobe Photoshop and Adobe Lightroom for image editing.
• Proficiency in Adobe Premiere Pro (or similar video editing software) with a strong understanding of editing techniques, pacing, and storytelling.
• Strong understanding of studio lighting techniques, composition, and camera equipment for both photo and video.
• Eye for visual storytelling, composition, and brand identity.
• Ability to manage multiple projects simultaneously, stay organized, and meet deadlines.
• Knowledge of current photography and video trends in e-commerce, social media, and digital marketing.

PREFERRED QUALIFICATIONS

• Experience photographing and filming tactical equipment and live fire training exercises.
• Familiarity with post-production color correction for various fabrics and textures.
• Motion graphics or animation experience is a plus.
• Strong communication skills and the ability to work both independently and collaboratively.

PORTFOLIO REQUIREMENT

Applicants must submit a portfolio demonstrating both product photography and video work. Include examples that showcase your technical skills, creative approach, and storytelling ability. Links to online portfolios, personal websites, or relevant project reels are all acceptable.

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