Business Development Manager
Job Description
Job Description
CIVANA’s mission is to inspire mindfully, measurably greater wellness in all who crave it. The CIVANA model is shaped by a wellness philosophy that serves everyone: happiness first, healthiness always. This is delivered via a curated wellness program that focuses on connecting mental, physical, emotional and spiritual needs, providing guests with tools they can take with them wherever they go, and build upon each time they return.
ACCOLADES
• 2024, 2023, 2022, 2021, 2020 Travel & Leisure World's Best Award - #3 Top Destination Spa
• 2024, 2023, 2022, 2021, 2020, 2019 USA Today Readers' Choice Award - Top 10 Best Spa Resort
• 2024 Oprah Daily Hotel O-Wards - Top Wellness Resort to Find 2024 Your (Higher) Purpose
• 2024 Reader’s Digest - 20 Best Wellness Retreats to Help You Relax and Recharge
• 2024, 2023, 2022 OpenTable Diners' Choice Award
• 2023, 2022, 2021, 2020 Conde Nast Traveler Reader's Choice Award - Top Destination Spa in the US
• 2023 Women’s Health Travel Awards - Best Yoga Retreat in the World
• 2023 Men’s Health Travel Awards - Top Relaxation Destination
• 2023 TripAdvisor Traveler's Choice Award
• 2024, 2023, 2022 U.S. News & World Report - Best Hotels in the US
• AAA Four Diamond Rating
• AAA Inspector’s Best of Housekeeping Award
WHY YOU’LL LOVE WORKING AT CIVANA
• Affordable health insurance starting the 1st of the month following hire date
• Complimentary shift meal
• Complimentary access to wellness classes & programming
• Generous Team Member & Friends & Family Resort rates and discounts
• 401K Retirement Plan with Matching
CIVANA is seeking a strategic and relationship-driven Business Development Manager to lead efforts in expanding our Corporate Wellness and Retreat Group business. This role is responsible for identifying, qualifying, and developing new business opportunities aligned with our mission to deliver transformative wellness experiences.
Key Responsibilities:Research and identify ideal partners weekly using tools like Sales Navigator; build and maintain a robust prospect database.
Develop and nurture relationships with corporate wellness leaders, retreat planners, and wellness professionals.
Lead targeted outreach campaigns, craft customized messaging, and engage with prospects via social and direct channels.
Collaborate closely with Sales and Marketing to ensure seamless handover of qualified leads and deal execution.
Create budgeting tools and proposals, manage CRM data, and oversee the client transition through internal systems (Opera, Pipedrive).
Support specialty initiatives such as FAMs, site visits, and hosted client events.
Primary Focus: Outbound business development (~80%)
Develop new markets and identify additional group revenue opportunities within existing segments.
Build relationships with Fortune 500 brands, corporate retreat planners, and potential buyout clients.
Partner with wellness-focused businesses for aligned group opportunities.
Approach this hunter-style role with persistence, resilience, and an eagerness to convert “no’s” into “yes’s.”
50 new prospect connections/week
5 return-on-research (ROR) leads/week
20 follow-ups/week
1 new deal/week
$150,000 in quarterly revenue generation
Minimum 2 years of business development or sales experience required
Strong written and verbal communication skills
Preferred backgrounds include:
Business Development
Sales Manager
Account Manager
Group logistics or destination management roles
CRM experience required (e.g., Opera or equivalent)
Pipedrive and Sales Navigator training can be provided, but prior CRM familiarity is preferred
Demonstrated success in lead generation, outbound sales, and relationship cultivation
Proficient in crafting proposals, presentations, and budgeting tools
Highly organized, self-motivated, and results-oriented
Passion for wellness and experience with mission-driven brands a plus
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