Paid Search Media Strategist

Paid Search Media Strategist

Position: Paid Search Media Strategist
Location: Phoenix, Arizona (On-site 16th Street & Northern)
Status: Exempt
Compensation: Competitive salary DOE, Health, Dental Vision, 3 weeks PTO, generous paid holiday schedule, mobile phone allowance and matching 401-K (after 1st year of employment), In office with WFH Fridays, dog friendly and energetic work environment, future upward mobility and growth path, Partial paid maternity/paternity leave.
Education: BS in Marketing, Advertising or related field, and Three (3)+ years experience in agency digital media strategy and management required (experience with high-touch platforms like Google Ads, Pinterest, TikTok and others required. Experience with programmatic media and analytics/tracking is a plus)

The Paid Search Media Specialist/Strategist at Defero supports clients by developing, optimizing, analyzing, and communicating paid search strategies to meet client goals. This role requires meticulous attention to detail, as it focuses on executing client deliverables.

In a constantly evolving digital landscape, the Specialist/Strategist will continually refine their skills and adapt to industry changes. Responsibilities include developing and managing paid search campaigns, maintaining budget pacing, and providing performance analysis with actionable recommendations. You will also provide insights on campaign performance both regularly and on-demand, aligning results with client KPI’s across various channels.

Additionally, you will work to continuously expand your own personal knowledge of platform(s) (paid search) and earn identified certifications to more fully develop your own expertise into one of a true holistic marketing expert for the benefits of our clients and for our internal media team associates.

Working at Defero requires you to be a team player and to always put the best interest of the client first. As a member of the media team, you’ll be timely, responsive, flexible and accountable. Upon joining the team you’ll plug-and-play to hit the ground running!

ROLE EXPECTATIONS:

• Maintains a high level of expertise across all paid search and related platforms.
• Digests, retains and shares the latest industry news and applies it to client projects as applicable.
• Produce high quality deliverables and analyses that wow our clients and always show the how, the why, and the what we are doing about it.
• Possesses the ability to understand and look at client goals and needs holistically and to then determine the suggested course of actions for campaigns given budgets and other implicative factors.
• Work effectively with client services and internal media team to establish strategic direction for accounts.
• Ability to manage multiple tasks and meet tight deadlines in a fast-paced environment.
• Experience with analytics platforms such as Google Analytics and Google Tag Manager.
• Assist with mapping media budgets and re-flighting of media dollars as needed to achieve client business goals and revised strategic plans.
• Utilizes industry tools to build efficiencies into your work to help keep you focused on business outcomes, and constantly on the lookout for new strategic opportunities.
• Review monthly client performance reports recapping key insights and next steps.
• Assist the media team to communicate effectively with clients on stated high quality optimizations, deliverables and how the team is crushing it.
• Examines the details while not losing sight of the bigger picture.
• Critical thinker with excellent reasoning and problem-solving skills.

GENERAL AGENCY EXPECTATIONS:

• Always seeks clarity.
• Always takes actions that are in the best interest of the client and Defero.
• Actively tries to improve and be better on behalf of the agency and client.
• Maintains the ability to professionally interface and communicate with clients and internal teams. Strives to be exceptional with verbal and written communications.
• Demonstrates exceptional organizational and project prioritization skills.
• Practices effective time management.
• Meets deadlines, expectations and the highest quality assurance standards.
• Demonstrates a capacity to operate with a level of self-sufficiency.
• Has ‘difficult conversations’ with fellow associates when needed.
• Maintains a positive personality that fits into the Defero culture and its growth.
• Is a capable speaker in front of a group and is an active participant in conversations.
• Has an ability to own the room when presenting on media-related topics.
• Acts as a problem solver and is solution oriented.
• Documents time daily in Workamajig.

REQUIREMENTS:

• Bachelor’s Degree required and 3+ years of digital media strategy experience across digital mediums.
• Past agency experience required.
• Google related certifications are a must.
• Ability to manage and optimize up to $500k in media spend across multiple accounts.
• Strong working knowledge of analytics and tracking (using GA4 & GTM, pixel setup and management, etc )
• Attention to detail and ability to juggle multiple clients, projects and tasks.
• You should be comfortable with establishing and following structured processes.
• You should possess the ability to work autonomously as needed, as well as collaborate within a larger team.
• High levels of self-motivation and proactive learning.
• Must be able to work with a sense of urgency and be able to easily adjust to revised priorities.
• Excellent written and verbal communication skills.
• Possess a natural curiosity about digital media – early adopters wanted.