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As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.
**This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.**
**RESPONSIBILITIES**
+ **Campaign Strategy:** Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives, including lead generation and brand awareness leveraging deep knowledge of SEM ad types and a technical understanding of ad structure and delivery.
+ **Platform Management:** Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, and Apple Ads
+ **Ad Creation:** Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
+ **Audience Targeting:** Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
+ **Budget Analysis:** Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations, including ongoing bidding optimization.
+ **A/B Testing:** Conduct A/B tests on bidding strategies, new campaigns, keywords, ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
+ **Performance Analysis:** Monitor campaign performance metrics, provide actionable insights to optimize campaigns for better results, and identify opportunities in audience and keyword targeting approaches.
+ **Reporting:** Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
+ **Compliance:** Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
+ **Emerging Trends:** Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
+ Other duties as assigned by manager
**SUPERVISION** :
+ N/A
**RELATIONSHIPS**
+ **Internal:** Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.
+ **External:** Manage external agencies for all ad hoc omnichannel media campaigns.
**WORK ENVIRONMENT** (Select one)
+ **Remote** : This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
**MINIMUM QUALIFICATIONS**
+ 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, and Microsoft Ads
+ Experience in analytics tools including GA4 and Adobe Analytics.
+ Strong analytical and problem-solving skills with a focus on data-driven decision-making.
+ Excellent communication and collaboration abilities to work effectively with cross-functional teams.
+ Understanding of B2B marketing principles and best practices is preferred.
**EDUCATION**
+ Bachelor's degree in Marketing, Business, or a related field.
**CERTIFICATIONS/TRAINING**
+ Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.
**LICENSES**
+ N/A
**PREFERRED QUALIFICATIONS**
+ N/A
**PHYSICAL QUALIFICATIONS**
+ Standard required physical activities including length of time performing each activity.
This role will also receive annual incentive plan bonus.
Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: .
Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law (for example: state minimum wage thresholds). The expected base rate for this role is between
$57,000 - $110,000
*****EOE - Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/** **Age/Genetic Information** **/Protected Veteran/Disability Status*****
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US Foods is one of America's great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. With 28,000 employees and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Ill., and generates more than $28 billion in annual revenue. Visit to learn more.
US Foods may collect personal information from you in connection with the application process. US Foods complies with the California Privacy Rights Act of 2020, and its policy may be found here ( **.**
US Foods, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by applicable law.
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US Foods is committed to working with and providing reasonable accommodation to individuals with disabilities. If reasonable accommodation is needed to participate in the interview process or to perform essential job functions, please contact our US Foods Application Accommodation Line at 866-960-5886. You will be prompted to leave a message. Please state the specifics of the assistance needed and your contact information. A member of our HR department will return your call within two business days.