Manager of Digital Campaigns

Kforce has a client in Phoenix, AZ that is seeking a Manager of Digital Campaigns for a part time, remote role. Candidates will need to be located in Arizona and can expect twenty hours of work per week. Responsibilities:

• Manage creative rotation, traffic creatives, and ensure all creative reaches the right prospect at the right time with the right message
• Analyze data regarding all in-market creative across multiple channels to draw clear and actionable insights and evaluate performance against benchmarks and goals
• Recommend adjustments to creative rotation and/or new creative based on data, insights, and best practices
• Develop creative test plans and strategies; lead analysis of creative performance across channels and share insights with senior leadership and creative teams
• Collaborate across go-to-market teams to develop integrated marketing campaigns based on performance insights and media recommendations
• Ensure audiences are directed to appropriate landing pages and optimize based on downstream website data
• Align with cross-functional teams to deliver flawless execution of integrated campaign tactics
• Perform other duties as assigned or apparent
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• Three (3) years of digital marketing and/or campaign management and execution experience
• Experience managing direct response, digital performance marketing campaigns
• Hands-on experience with campaign performance analytics/tools and ability to mine actionable insights from data
• Ability to use data to tell a compelling story and translate insights into creative best practices
• Comfortable using AI tools such as ChatGPT and Microsoft Copilot to interpret data based on KPIs
• Exceptional time management, organizational skills, and attention to detail
• Highly analytical with strong proficiency in Excel and PowerPoint
• Strong communication skills with proven ability to collaborate across internal teams and external partners
• Agency or performance marketing background is a plus

• Experience managing the creative process from brief to concept development and execution
• Direct experience working with strategic media partners (e.g., Google, Facebook)
• Expertise in managing digital performance programs across programmatic, social, remarketing, and digital video
• Strong leadership and mentoring abilities with the ability to influence and inspire team members