Director of Marketing Operations

Job Description

Job Description

Director of Marketing Operations - Join Our Big-Hearted Team

Are you ready to make a meaningful impact in a vibrant, compassionate community? Join our exceptional team at our Administration Office in Surprise, AZ, as a Director of Marketing Operations!

Your Mission: The Director of Marketing Operations leads the strategy, execution, and performance of marketing initiatives across Sun Health to drive lead generation, engagement, and measurable growth. This role owns marketing systems, campaign performance, and operational execution across communities, wellness, and philanthropic initiatives. Working in close partnership with the Vice President of Marketing & Communications, Creative Services, and Communications, this role ensures marketing efforts are aligned with organizational priorities and deliver measurable business outcomes.

Why Choose Us?

• Great Place to Work: Sun Health has been certified as a Great Place to Work in 2021, 2022, and 2023.
• National Recognition: We secured a top 10 spot on the Fortune Best Workplaces for Aging Services™ list in 2020 and 2021.
• Platinum Award Winner: Our dedication to health and safety earned us Platinum awards from the Healthy Arizona Worksites Program in 2019, 2020, and 2021.

Key Responsibilities:

Demand Generation & Campaign Strategy

• Develop and execute multi-channel marketing campaigns to drive leads, awareness, and engagement across all business lines
• Build and optimize digital marketing strategies (SEO, paid media, retargeting, audience segmentation)
• Establish and maintain partnerships that align marketing with pipeline and fundraising goals
• Develop and execute campaigns that support strategic priorities and deliver measurable outcomes
• Continuously evaluate and optimize campaign effectiveness

Marketing Operations & Technology

• Own and optimize marketing technology stack (CRM, automation, digital platforms)
• Ensure data integrity, lead tracking, and system performance across all channels
• Manage campaign workflows and operational processes for efficiency and scalability
• Evaluate and implement tools to enhance marketing effectiveness
• Manage vendor platforms and marketing systems

Performance Measurement & Budget Management

• Establish and monitor KPIs (leads, CPL, CPA, conversion rates, ROI)
• Analyze performance and deliver actionable insights to leadership
• Manage marketing budget, including media spend and vendor contracts
• Use data to inform strategy and decision making

Leadership & Team development

• Provide strong, values-based leadership that models creativity, accountability, engagement, and collaboration.
• Recruit, hire, and onboard team members, ensuring alignment with organizational mission and culture.
• Support employee growth through coaching, feedback, training, and professional development opportunities.
• Foster a positive, inclusive, and high-performance work environment that drives retention and engagement.
• Develop and maintain strong business unit relationships to enhance communications and messaging opportunities to support business unit function and success across the Sun Health enterprise.

Your Qualifications:

• Bachelor's degree in marketing, Communications, or related field (master's preferred)
• 7+ years of experience in marketing operations or digital marketing
• 5+ years leading cross-functional marketing teams
• 5 years driving leads for high end sales, senior living, healthcare, or mission-driven organizations
• Experience supporting philanthropic or fundraising intiatives
• Possess current or ability to obtain a Level 1 Fingerprint Clearance card is required
• Requires reliable transportation in employee provided vehicle, current Driver's license, and auto insurance

Employee Benefits:

• Comprehensive health benefits (Medical, Dental & Vision).
• 401k with immediate vesting and up to 4% employer match.
• Tuition Reimbursement.
• Exclusive discounts through The Employee Network.
• Access to the Employee Association, supporting team members in need.

Equal Employment Opportunity: At Sun Health, we are committed to fostering an inclusive workplace where everyone is treated with respect and dignity. We do not tolerate discrimination or harassment and are dedicated to promoting equal employment opportunities for all.

Join us and be a part of a community that cares for its residents and team members alike.

Apply today!