Regional Sales Manager, Performance Coatings Industrial
- Market Development:
- Create and execute an Area Growth Plan (AGP) with tactical mapping of customers, competitors, and opportunities.
- Identify, prospect, and convert competitive specifications into ICP/APF brand solutions.
- Develop strong relationships across the owner → architect → GC → installer sales cycle.
- Sales Execution:
- Generate quotes, estimates, and technical proposals for commercial and industrial flooring projects.
- Maintain a consistent pipeline of opportunities, with a goal of 3+ quotes per week and 1+ closed order per week.
- Deliver engaging presentations, lunch & learns, and live product demonstrations.
- Customer Growth & Training:
- Provide in-person and virtual training to contractors, architects, and owners.
- Conduct flooring evaluations and create value-added solutions for clients.
- Perform regular visits with top 10 accounts (minimum twice per year) and maintain a full call cycle across the territory.
- Account Management:
- Support accounts with A/R follow-up and coordinate technical support for installations.
- Track opportunities, activities, and performance metrics through Salesforce CRM (daily/weekly reporting).
- Manage territory SG&A expenses responsibly and submit timely expense reports.
- Experience: 5+ years in resinous flooring, decorative concrete, or high-performance coatings.
- Proven success closing commercial, industrial, and high-value projects.
- Strong understanding of urethane cement, moisture mitigation, and decorative flooring systems.
- Demonstrated success in cold calling, pipeline development, and competitive conversion.
- Excellent communication, presentation, and training skills.
- Ability to work independently, manage objections (price, technical concerns, etc.), and deliver results.
- Ability to travel
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