Digital Marketing Manager - Web Conversion & Website Product Owner

Job Description

Job Description

ABOUT 10X HEALTH SYSTEM
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.

The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.

POSITION SUMMARY
We are seeking an exceptional Digital Marketing Manager – Web Conversion & Website Product Owner to own our website as a strategic digital product and drive measurable conversion optimization across all digital touchpoints. This role combines strategic product thinking with hands-on conversion optimization expertise to maximize revenue from our $120M+ business. OBJECTIVES

• Develop and execute website product strategy aligned with business objectives.
• Own end-to-end user experience from awareness to conversion and retention.
• Create and manage website feature roadmap based on user research and business priorities.
• Establish and track key website performance metrics (conversion rates, user engagement, revenue attribution).
• Present website performance and recommendations to executive leadership.
• Design and execute comprehensive A/B and multivariate testing programs.
• Analyze and optimize conversion funnels across all customer touchpoints.
• Create, test, and optimize landing pages for paid campaigns and organic traffic.
• Continuously improve checkout flow and reduce cart abandonment.
• Ensure optimal mobile experience and conversion rates.
• Own Google Analytics, heatmap tools, and conversion tracking implementation.
• Create comprehensive dashboards and reports for stakeholders.
• Conduct user research, surveys, and usability testing to inform optimization strategies.
• Monitor competitor websites and industry best practices.
• Calculate and report ROI of optimization initiatives.
• Partner with paid acquisition, email, and content teams on conversion optimization.
• Collaborate with product team on features that impact website conversion.
• Work with engineering on technical implementation of optimizations.
• Ensure website accurately represents genetic testing and health optimization benefits.

COMPETENCIES

• Product Thinking: Ability to treat the website as a product with clear user needs.
• Data-Driven Decision Making: Strong analytical skills with ability to derive actionable insights.
• User Experience Focus: Deep understanding of UX principles and conversion psychology.
• Project Management: Experience managing complex, cross-functional projects.
• Communication: Excellent written and verbal communication skills for stakeholder management.
• 7+ years in conversion optimization or website product management.
• Health tech or genetic testing industry experience.
• High-growth startup experience ($50M+ revenue companies).
• Team leadership experience managing junior marketers or contractors.
• Advanced attribution modeling and customer journey analysis.
• Experience with personalization, marketing automation, and technical SEO.
• Certifications in Google Analytics 4, Google Ads, Conversion Rate Optimization, and Product Management.

EDUCATION & EXPERIENCE

• 5+ years in digital marketing with focus on conversion optimization and website management.
• 3+ years experience in product management or treating websites as digital products.
• Proven track record of driving measurable conversion rate improvements (20%+).
• Experience with high-volume websites (100K+ monthly visitors preferred).
• Health/wellness industry experience strongly preferred.
• E-commerce or direct-to-consumer experience required.

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk
• Must be able to lift up to 15 pounds at times.

COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. If you require any accommodations during the application process or have any questions, please contact [email protected].

NO SOLICITATION POLICY
10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.
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