Regional Marketing Specialist, LATAM

Hexagon is the global leader in measurement technologies. We provide the confidence that vital industries rely on to build, navigate, and innovate. From microns to Mars, our solutions ensure productivity, quality, and sustainability in everything from manufacturing and construction to mining and autonomous systems.

Hexagon’s Mining division connects measurement and autonomy across surface and underground operations, pushing the boundaries of autonomous technology and data insights to help customers optimise resources and move material safely.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,500 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com.  

Purpose of the Position

• The Regional Marketing Specialist, LATAM will be responsible for the execution of the LATAM go-to-market strategy under the leadership of the Regional Marketing Manager, LATAM. This role is ideal for candidates with broad experience in marketing functions - including events, campaigns, content - as well as expertise in various marketing channels and project management.

Key responsibilities include:

Supporting the planning and execution of LATAM strategic regional marketing initiatives. This role will be required to work collaboratively with broader regional and global teams to successfully plan, coordinate, launch and measure marketing programs.

This role includes taking the LATAM marketing program to the next level in terms of locally coordinated, cross-regional, strategic and logistical support in terms of marketing execution.

Regional (Field) Marketing

• Assist with the promotion of the Hexagon brand and culture to external audiences through events, advertising, industry relations, campaigns, etc.
• Collaborate with divisional and corporate level marketing colleagues to leverage knowledge and resources for optimal outcomes.
• Work with Regional Marketing Manager, LATAM, with the business development and account management teams to understand targets and sales opportunities in sales segment, contribute to regional marketing programs to drive business and increase engagement.
• Monitor key trends in mining and monitoring and determine creative ways to incorporate them into campaigns and content. Understand the market, the value propositions, and how to drive notoriety and adoption within the region.
• Manage planning meetings, assign roles and responsibilities, tasks. Ensure execution is based on budget and in line with approved global marketing initiatives.
• Relay internal customer needs to senior marketing leadership to ensure regional needs are being addressed at other levels of the organisation.

Other Skills

• The candidate understands the "marketing chain of events” and processes – how content ties into campaigns, events, social media and metrics. How to work with the broader marketing team and global teams in taking a plan to fruition.
• Events planning and organisation from strategy to tactics. This person will be responsible for all details related to successful event implementation in all stages (pre, during and after event).
• An excellent communicator with the ability to translate technical details into clear, compelling, and memorable opportunities to share Hexagon’s role in the Life of Mine story.
• Seeks a deeper understanding of the target buyer and industry dynamics within LATAM.
• Earns trust and maintain strong relationships with key teams to support their goals, increase engagement with marketing and drive program support.
• Manages Portuguese and Spanish translations of English content and collateral.

Qualifications

• Complete business-level fluency in English. Fluency in Portuguese and/or Spanish required.
• Bachelor’s degree from an accredited institution; major in Business or Marketing Communications preferred.
• Strong attention to detail supported by advanced written, oral communication, and proofreading skills.
• Proven teamwork with global marketing, sales, services & support, product management and outsourced agencies.
• Excellent organisational, analytical and problem-solving skills.
• Working knowledge of Salesforce, Pardot, Microsoft Word, Excel, and PowerPoint.
• Experience using marketing automation tools at any level.

Job duties may shift as corporate, divisional or departmental objectives evolve. Travel mainly within the region in support of events and/or other marketing initiatives. May require travel to other global locations. Total travel estimated - 15%.