Director of Demand Generation

Job Description

Job Description

Decisions is a fast-growing, private-equity-backed technology company that provides an integrated workflow and rules platform for business process automation (BPA). Trusted by top Fortune 500 firms and SMBs worldwide, Decisions empowers diverse industries around the globe to streamline and improve their processes, enhancing efficiency and yielding results, regardless of technical expertise. This no-code automation platform seamlessly integrates AI tools, rules engines, and workflow management, enabling the transformation of customer experiences, modernization of legacy systems, and the achievement of automation goals three times faster than traditional software development.

We are currently seeking a dynamic and experienced Director of Demand Generation to join our Marketing team. We are seeking a results-driven Director of Demand Generation to lead and execute strategies that drive pipeline growth and revenue. This role combines creative vision with operational excellence, overseeing campaigns across digital, field, and partner channels. You will collaborate closely with Sales, RevOps, and Product teams to align go-to-market efforts and optimize demand generation programs. The position offers the opportunity to manage marketing operations and influence measurable business outcomes in a fast-paced, high-growth environment. The ideal candidate thrives on innovation, experimentation, and building programs that scale.

This individual will work within the Decisions Global Marketing team and report to the Vice President of Marketing. The team directly supports sales in product positioning, creating collateral, planning and implementing demand generation campaigns, conducting market research/competitive analysis, and helping to define a positive customer experience throughout their life cycle. In this role, you will understand multiple audience segments and markets and be able to partner with our content team to help us stand out.

Key Objectives

• Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs
• Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results
• Work with our Content Team and messaging tailored by audience and funnel stage
• Build the strategy to properly utilize and extend Decisions understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others
• Manage any 3rd party agencies that Decisions utilizes to buy and deploy media dollars across demand generation creative execution and channels
• Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps
• Oversee management of the Decisions website and all other web assets (landing pages, content pieces, etc) with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion
• Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns

Specialized Experience

• 8+ years of experience in B2B SaaS Marketing; 5+ years of experience in a Demand Generation Role in an Enterprise Software/SaaS environment
• MBA Preferred, with a Bachelors concentration in Marketing, Public Relations, Communications, English or Journalism
• Proven experience in B2B SaaS marketing and Demand Generation strategies with direct responsibility for executing campaigns and achieving target ROI
• Experienced in using Salesforce and Marketing Automation systems/tools such as Gong, Qualified, Outreach, Pardot, ZoomInfo, LinkedIn
• Experience partnering with large enterprise customers and complex organizations
• Demonstrated track record of planning and rolling out large-scale marketing operations while identifying and implementing scalable process improvements using a numbers-driven approach
• Strong verbal and written communication skills, coupled with strong presentation skills
• Proven success in working collaboratively with Sales, Product Marketing, and Customer Success