Social Media Manager

Job Description

Job Description

Job Title: Social Media Manager

Department: Marketing

Reports to: Director, Digital Content Production

Position Purpose :

The Social Media Manager will be responsible for building a comprehensive social media strategy across owned channels. The ideal candidate will be self-driven, creative and analytical; candidates should have significant experience managing a social team, creating content, a high taste level and a portfolio that demonstrates expertise in automotive, entertainment or lifestyle social content, as well as successful digital-first campaigns.

This role will play a critical role in helping to grow our fanbase, ensure our partners maximize their activations across digital and position us as a best-in-class content team across all of sports. We're looking for a collaborative, proactive and strategic person who isn't afraid to roll up their sleeves and push the envelope. This person must have a passion for the digital and creative landscape, possessing a strong understanding of consumer behavior. A passion for sports business, especially motorsports, is a plus.

Key Areas of Responsibility :

• Oversee social team, strategy and execution to ensure organic traffic and audience across social content channels
• Develop and execute strategy and implementation including editorial content calendars, content creation, performance forecasts and reports, marketing and insights
• Creating content for new and emerging social media platforms.
• Report on social metrics such as growth, engagement, conversation and amplification across channels and platforms on regular basis to inform strategy and meet KPI goals.
• Lead team in developing editorial posting and creation of written, photo and video content in keeping with our core brand DNA
• Develop and implement omni channel strategy
• Maintain overarching and forward-looking team calendar and social schedules.
• Collaborate with cross-functional teams (e.g. Marketing, Sales, Video, Bidders, Consignment, VIP) to ensure editorial strategy encapsulates and supports all areas of the Barrett-Jackson business across paid and organic
• Strategize to meet KPIs and growth across all editorial and client channels and campaigns; monitor real-time data and adjust as needed to achieve desired results
• Oversee full time team plus seasonal team of influencers, creators, and social amplification managers for all creative content, including Lives on Instagram/Facebook/TikTok, TikTok content and livestreams
• Identify and develop revenue generating campaigns and custom content activations in partnership with sales and marketing.
• Manage paid social budgets
• Craft platform-endemic content strategies to distill campaign messaging uniquely to each social platform (Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok)

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

• Minimum 3-5 years of experience in Social Media Management
• Experience posting content to social media platforms for a brand, including usage of tools such as Sprout Social, Loomly or relatable products
• Strong Background and proven knowledge in creating content for new and emerging social media platforms.
• Concise and effective copywriting skills for social media
• Proficiency running brand and sponsor campaigns with successful results
• Willing to work extended and irregular hours
• Ability to adapt content for multiple platforms (Posts, Stories, Reels, TikTok)
• Work with a team to achieve goals on a constantly moving deadline and turning around content in a fast-paced environment
• Ability to prioritize multiple tasks in a fast-paced environment
• Capacity to manage/backup your media on a Media Server as you work
• Knowledge of automotive industry, automobiles, and collector vehicles a plus
• Experience working in live events

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Culture

Barrett-Jackson's culture is live and in-person. Team members are in the office 5 days per week, 8am to 5pm at the Scottsdale, AZ headquarters. During live events the company largely travels together to produce and ensure each event is a success. This requires weekend work and long hours.