Search Engine Optimization (SEO) Specialist

**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. **Job Summary:** We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units. The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization. **What You Will Do** + **Collaboration & Integration** + Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement. + Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights. + **Monitoring & Reporting** + Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring. + Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools. + Create dashboards and reports to communicate performance and opportunities to team and stakeholders. + **Technical SEO** + Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties. + Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations. + Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams. + Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs. + Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures. + Ensure compliance with Core Web Vitals and mobile-first indexing. + Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace. + **Innovation & Governance** + Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI + Develop and enforce SEO governance, standards, and documentation. + Provide SEO & GEO training & education to applicable audiences **What You Will Have:** **Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. **Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). **Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. **Considerations For Top Candidates:** + Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field + Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams. + Experience leading through influence across different levels of the organization + Experience with international SEO, hreflang implementation, and multilingual site structures. + Ability to simplify and explain complex topics to non-SEO / GEO audiences + Excellent analytical, problem solving, communication, and project management skills. **Technical Qualifications** : + Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc. + Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush). + Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights). + Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)). **What You Will Get:** Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. **About Caterpillar** Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act. **Summary Pay Range:** $95,640.00 - $143,520.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits* + Paid time off plan (Vacation, Holidays, Volunteer, etc.)* + 401(k) savings plans* + Health Savings Account (HSA)* + Flexible Spending Accounts (FSAs)* + Health Lifestyle Programs* + Employee Assistance Program* + Voluntary Benefits and Employee Discounts* + Career Development* + Incentive bonus* + Disability benefits + Life Insurance + Parental leave + Adoption benefits + Tuition Reimbursement * These benefits also apply to part-time employees This position requires working onsite five days a week. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at **Posting Dates:** November 12, 2025 - November 19, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community ( .