Marketing Manager

Marketing Manager

Job Summary:
In this role, you will be responsible for directing, coordinating, and administrating all aspects of marketing for the credit union.

Salary: $118,000-$147,000 yearly Depending on Experience

In-office Position

About Us:
Hughes Federal Credit Union is dedicated to providing a positive difference in our members’ financial lives. Our commitment to the Tucson community extends beyond our members as we sponsor and support local charities and organizations that promote the financial literacy of future generations. Join our team and see why we have been named a “Best-In-State” credit union, four years in a row!

Key Responsibilities:

• Lead and execute the credit union’s marketing strategy to drive grow, brand awareness, and member engagement across branches and digital channels.
• Provide creative and brand direction to ensure consistent, compliant messaging across all marketing channels.
• Develop and manage integrated campaigns including digital, social media, website, email, internal communication, and traditional media.
• Oversee content creation and review marketing copy, press releases, advertising, and communications for accuracy, compliance, and brand alignment.
• Collaborate with internal departments to support product launches, brand initiatives, and community outreach efforts.
• Lead digital marketing efforts including website optimization, SEO, SEM, email and social media strategies.
• Monitor and analyze marketing performance using KPIs and tools such as Google Analytics; prepare reports and recommendations.
• Manage projects and timelines to ensure successful execution of marketing initiatives.

• Train, coach, and mentor marketing staff; monitor performance, support productivity, and identify opportunities for automation and operational efficiencies.
• Manage external agencies, vendors, and third-party partners, including vendor due diligences, relationship management, and service-level oversight.
• Maintain and update department procedures, support policy review and schedule updates.
• Work directly with internal auditors, and NCUA/CPA examiners to meet or exceed audit and examination expectations.
• Review, update, and periodically test the Business Continuity Plan.

Qualifications:

Required Skills:

• Minimum five years of similar or related experience.
• Equivalent to a two-year college degree or completion of a specialized course of study at a business or trade school.

Preferred Skills:

• Proven ability to drive integrated marketing strategies across digital, social, web, email, and traditional media.
• Strong leadership, coaching, and mentoring skills with experience developing high-performing teams.

What We Offer:

• Generous Paid Time Off Policy
  • Up to 15 days in 1st year of service
    • Paid Time Off increases with tenure
  • VTO (Volunteer Time Off) Up to 16 hours yearly
• 401(k) plan
  • 7% company match
• Health, Dental, and Vision Insurance
  • Health Savings Account with Employer Contribution Available
  • Free Vision Insurance
• Life and Disability Insurance
  • Provided by the Credit Union with Optional Supplemental Coverage Available
• Competitive Wage and Professional Development
  • Educational Assistance

Hughes Federal Credit Union is a background screening, credit check and E-Verify workplace.