Marketing Coordinator I
- Content Development:
- Assist in the creation and development of marketing content and collateral, including website copy, blog posts, social media posts, email newsletters, and promotional materials.
- Conduct research and gather information from internal stakeholders to create informative and engaging content that showcases Sure Steel's capabilities, projects, and expertise.
- Digital Marketing Support:
- Support digital marketing efforts, including website maintenance, content updates, and SEO optimization to improve online visibility and drive traffic to the company's website.
- Assist in managing social media platforms, including content scheduling, community engagement, and monitoring of social media analytics and performance metrics.
- Marketing Campaigns:
- Assist in the planning, execution, and tracking of marketing campaigns and initiatives, including email marketing, online advertising, and direct mail campaigns, to generate leads and increase brand awareness.
- Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials and assets for campaigns and promotions.
- Market Research and Analysis:
- Conduct market research and analysis to identify trends, customer needs, and competitive landscape, and provide insights and recommendations to inform marketing strategies and tactics.
- Monitor industry news, competitor activities, and market trends to stay informed and identify opportunities for Sure Steel to differentiate and position itself effectively in the market.
- Event Support:
- Provide logistical support for industry events, trade shows, conferences, and sponsorships, including booth setup, collateral preparation, and coordination of promotional activities.
- Assist in post-event follow-up and evaluation, including lead tracking, analysis of event metrics, and preparation of post-event reports and recommendations.
- Administrative Tasks:
- Perform various administrative tasks to support the marketing team, including scheduling meetings, maintaining marketing calendars, managing databases, and organizing marketing materials and assets.
- Assist with budget tracking, invoice processing, and other financial tasks related to marketing projects and initiatives.
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