Contract Marketing & Business Development Specialist

About the Role

Tucson Dermatology is seeking a results-driven Marketing & Business Development Specialist to elevate our practice’s visibility, patient engagement, and brand growth. This contract-based role is ideal for a self-starter with expertise in digital marketing, referral strategy, and creative outreach. You’ll play a pivotal role in shaping both our external presence and internal collaboration strategies to drive growth across our medical and aesthetic service lines.

Key Responsibilities

1. Social Media Strategy & Execution

• Develop and manage a cohesive content calendar across platforms (Instagram, Facebook, LinkedIn).

• Design and schedule engaging posts, stories, and reels that align with our brand voice.

• Monitor engagement metrics, track leads from campaigns, and optimize based on performance.

2. Business Development & Outreach

• Research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners.

• Coordinate community events, expos, and networking functions on behalf of the practice.

• Build referral relationships and maintain regular communication with key contacts.

3. Referral Program Development

• Design structured internal and external referral strategies:

• Internal: Implement initiatives to promote provider-to-provider cross-referrals.

• External: Launch and track a formal patient and partner referral program.

• Build relationships with referring offices and ensure regular touchpoints, including tracking visits and gifts.

4. Promotions, Print & Direct Advertising

• Create and manage a MedSpa promotions calendar, coordinating with the front desk and aesthetic team.

• Plan targeted print ads and explore direct mail campaigns.

5. Public Relations & Community Engagement

• Develop an outreach calendar for events, expos, sponsorships (e.g., golf associations, senior expos, chamber events).

• Propose new PR opportunities and represent the practice at local engagements.

• Build visibility through collaborations with local businesses and associations.

6. Strategic Campaign Development

• Build creative marketing campaigns with measurable goals and lead tracking.

• Align messaging with patient experience, seasonal trends, and brand storytelling.

• Regularly assess gaps and propose innovative campaign ideas for both clinical and aesthetic services.

7. Physician Relationship & Recruitment Marketing

• Develop employer branding materials to support physician recruitment.

• Partner with leadership to market job openings and connect with residency programs and training institutions.

• Track effectiveness of recruitment strategies and report outcomes.

Ideal Candidate Profile

• Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics).

• Strong understanding of social media algorithms, engagement tactics, and brand management.

• Excellent communication and relationship-building skills.

• Creative, detail-oriented, and self-directed with the ability to juggle multiple projects.

• Experience with Canva, Meta Business Suite, Google Workspace, and referral tracking tools preferred.

Bonus Points For

• Prior experience in a dermatology, medical aesthetics, or private practice setting.

• Familiarity with patient acquisition funnels, email marketing, or leading reach platforms.

• Graphic design or video editing skills for digital storytelling.

If you’re passionate about connecting people with excellent care through strategic marketing, we’d love to hear from you.