Business Development Product Specialist - WEST

Business Development Product Specialist

Yanmar Compact Equipment North America Inc. (CENA) designs, manufactures and supports a complete range of compact equipment including compact track loaders, mini excavators, wheel loaders and construction equipment for use in such markets as construction, landscaping, utility, land management and agriculture. These products are sold primarily through a third party, independent dealer network.

OVERVIEW:

The Business Development Product Specialist serves as a designated resource to provide product expertise that directly supports our sales organization and dealer network, while assisting our dealers with diagnostics when the existing infrastructure cannot deliver a quick answer without a Yanmar representative onsite. This role focuses on product training, demonstrations, field engagement, troubleshooting, dealer support and technical collaboration with other technical personnel to strengthen our commercial execution and customer experience. This position will collaborate with the Business Development Manager and our dealers to engage the customer base and increase market share in a designated geographical area. This remote position will be located in the West. This position will report directly to the Business Development Director, Blake Luther.

RESPONSIBILITIES:

Product Expertise & Training

• Serve as the primary resource for product knowledge, delivering training sessions to sales teams and dealer networks.
• Conduct in-person and virtual product demonstrations to showcase features, benefits, and competitive advantages.
• Assist technical services and support in delivering high quality technical assistance to dealers.

Dealer & Customer Engagement

• Partner with our dealers to drive customer engagement and strengthen market presence within the assigned territory.
• Support dealers in developing strategies to increase market share and improve customer experience.

Sales Enablement

• Collaborate with the sales organization to identify opportunities, provide technical insights, and assist in the sales process.
• Act as a liaison between product development, quality assurance, and sales teams to ensure alignment of product capabilities with customer needs.

Field Support

• Participate in field visits, trade shows, and promotional events to represent the brand and support commercial execution.
• Gather market feedback and communicate insights to internal teams for continuous improvement.
• Assist and support internal and external customers with technical troubleshooting and diagnostics.
• Support YCENA's go-to-market strategies and encourage dealer participation in all initiatives.

Reporting & Collaboration

• Maintain regular communication with the Business Development Director and Business Development Manager regarding territory performance, dealer activities, and customer trends.
• Regularly report insight on training effectiveness, product adoption, and competitive positioning.
• Collaborate with all necessary departments regarding current dealer needs.

QUALIFICATIONS:

Education and/or experience:

• Technical or engineering degree in a mechanical, hydraulic, electrical or motive power field
• Five (5+) years of service experience in the construction equipment or off-road equipment industry, compact construction equipment is strongly preferred.
• Three (3+) years of technical experience supporting dealers, customers, and end users.
• Strong diagnostic background in and extensive familiarity with diesel engines, hydraulic and electrical systems, CANbus, and telematics.
• Experience working with small, medium, and large dealer networks, supporting dealer service operations and field technicians.
• Demonstrated technical field experience.
• Self-motivated and good with time management

Knowledge, Skills & Abilities:

• Presentations skills - create and present territory analysis to management leadership, dealers, and customers.
• Communication - excellent verbal, written and e-communication skills.
• Strong organizational skills
• Initiative - Start and maintain projects with little supervision
• Proficient with Microsoft Office Suite including Outlook, Excel, PowerPoint, Word as well as familiarity in use of a CRM.
• Problem-solving and collaboration
• Ability to apply business concepts and tools to tactical and strategic initiatives, working closely with dealer organizations
• Strong proficiency in the use of service tools, diagnostic software, and technical and troubleshooting practices including root cause analysis.
• Proficient in reading and interpreting technical writings including service manuals, product improvement letters, and schematics and diagnostic procedures.

Travel:

Ability to travel as much as 70% of the time, mostly within the assigned territory to work with dealers and customers, sometimes with short notice or on weekends. This could be by air or vehicle and some international travel may be required.

Worksite: Remote Position: Business Development Product Specialist

Job Type: Full Time FLSA: Exempt Department: Sales

Work Schedule: M-F Starting Wage: $80-110K

This position offers the potential for discretionary bonus compensation up to 15% of base earnings.

Benefits: YCENA currently offers a comprehensive benefits package including Medical, Dental, Vision, Basic Life & AD&D, Voluntary Term Life, Short & Long Term Disability, EAP, HSA, Medical & Dependent Care FSA, Accident Insurance, Critical Illness, and Hospital Indemnity, Paid Time Off, Paid Holidays, and a 401(K) plan with a company match of up to 4%.

The above Job Description is not intended to be an all-encompassing list of responsibilities, skills, efforts or working conditions associated with this position. It is intended to be a guideline reflecting the principal activities.

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