Marketing Operations & CRM Specialist

Kforce has a client that is seeking a Marketing Operations & CRM Specialist in Phoenix, AZ (100% Onsite). Summary: We want to identify a Marketing Operations & CRM Specialist who can own integrated marketing campaigns from strategy through execution. This role will drive lead generation, customer engagement, and pipeline growth through effective use of marketing automation, CRM tools, and multi-channel marketing programs. We are working directly with the hiring manager on this search assignment. This is an excellent opportunity for a hands-on marketer who understands the full customer lifecycle, thrives in fast-paced environments, and can operate independently while collaborating across Sales, Product, Creative, and Customer Service teams. This role offers a competitive compensation package includes base salary, annual bonus, 401(k) matching, generous PTO, and comprehensive benefits. Responsibilities:

• Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, content, webinars, events, and paid advertising
• Build and manage workflows, audience segmentation, lead nurturing programs, lead scoring, and reporting
• Administer and leverage HubSpot, Salesforce, or similar CRM and marketing automation platforms
• Partner with Sales on lead management, targeted outreach, and account-based marketing (ABM) initiatives
• Track campaign performance, analyze results, and optimize programs to improve ROI and pipeline impact
• Coordinate campaign execution across multiple stakeholders while managing timelines and priorities
• Will be conducting extensive multichannel marketing
• Bachelor's degree in Marketing, Business, or related field is required
• 5-8+ years of experience in marketing operations, demand generation, campaign management, or integrated marketing
• Experience with lifecycle marketing, attribution, and ABM programs
• Must have strong experience with multichannel campaign marketing initiatives including the development of them
• Hands-on experience with HubSpot, or Salesforce CRM marketing automation platforms is required
• Strong understanding of the customer lifecycle, including lead capture, segmentation, lead scoring, qualification, routing, nurturing, and conversion
• Proven experience owning marketing campaigns from strategy through execution
• Experience executing email, social media, digital advertising, and multi-channel marketing campaigns
• Strong analytical, organizational, project management, and communication skills
• Ability to adapt quickly, prioritize effectively, and work independently with minimal oversight

Preferred Qualifications:

• HubSpot certifications
• Experience in B2B industries such as technology or manufacturing

The ideal candidate is a well-rounded, hands-on marketer who combines strategic thinking with execution. They communicate exceptionally well, understand how marketing drives leads through the customer journey, and have the judgment, accountability, and adaptability to thrive in a fast-moving environment. This person will quickly take ownership, drive results, and make a measurable impact on pipeline growth and customer engagement.