Hospice Marketer / Community Liaison

Job Description

Job Description

Key Responsibilities:

• Develop and Maintain Referral Relationships:
  Cultivate and strengthen relationships with physicians, hospitals, assisted living facilities, skilled nursing homes, group homes, memory care units, and other community organizations to generate patient referrals.

• Utilize Existing Network:
  Leverage an existing book of business and established referral relationships to promote Care Plus Hospice services and accelerate patient census growth.

• Field Marketing & Outreach:
  Conduct regular in-person visits and strategic presentations to referral sources, case managers, discharge planners, social workers, and healthcare decision-makers.

• Build Brand Awareness:
  Represent the hospice at community events, health fairs, and facility-sponsored functions to increase visibility and brand recognition.

• Strategic Planning & Reporting:
  Work with leadership to create and implement quarterly growth strategies. Provide regular reporting on referral trends, outreach activities, and market feedback.

• Coordinate with Clinical Team:
  Ensure seamless communication between referral sources and hospice care teams to support a smooth patient admission process.

• Educate on Hospice Services:
  Clearly explain hospice philosophy, eligibility criteria, and services to both professional and non-professional audiences.

• Support Admissions Team:
  Assist with scheduling, follow-ups, and any urgent needs to facilitate timely admissions and respond to referral source expectations.

Required Qualifications:

• Proven experience in hospice, home health, or healthcare marketing (minimum 2–3 years required).

• Established book of business with trusted referral relationships in the local healthcare community.

• Demonstrated ability to grow patient census and meet marketing targets.

• Excellent communication, interpersonal, and presentation skills.

• Strong understanding of hospice eligibility, services, and regulatory requirements.

• Self-motivated, organized, and capable of working independently in the field.

• Valid driver’s license, reliable transportation, and willingness to travel within assigned territory.

Preferred Qualifications:

• Bachelor's degree in marketing, healthcare administration, nursing, or related field (preferred but not required).

• Existing relationships with local hospitals, ALFs, SNFs, and physicians in Arizona (depending on location of position).

• Knowledge of CRM systems and reporting tools to track activity and outcomes.