DIGITAL MARKETING COORDINATOR

Job Description

Job Description

Description:

GLS Group is one of the largest parcel services providers in Europe, with a strong local presence in almost all countries across the continent. It also operates through wholly owned subsidiaries in Canada and on the USA’s West Coast within one GLS network. This allows GLS to seamlessly connect its customers and communities with millions of parcels and stories every day. GLS’ network connects its markets with high velocity and flexibility to respond to their fast-changing and dynamic nature. The company provides high quality service tailored to its customers’ needs across more than 50 countries. The GLS network consists of over 120 hubs and more than 1,600 depots, supported by more than 36,700 vans, light vehicles and walkers, and 6,400 trucks. This offers network resilience, superior flexibility, and extended reach. In 2024/25, GLS generated record revenues of 5.9 billion euros and delivered 926 million parcels across the markets. For more information, visit

PRIMARY FUNCTION:

The Digital Marketing Coordinator will be responsible for creating and managing content across multiple digital platforms, supporting paid digital advertising programs, and assisting with sales and campaign support materials. This role involves day-to-day content creation, community engagement, website updates, social and paid media asset coordination, and performance tracking to grow our online presence and drive lead generation.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES:

• Content Creation: Develop compelling, on-brand content (graphics, video, blogs, etc.) for social media, website, email campaigns, and other digital platforms.
• Social Media Management: Plan, schedule, and publish content across platforms including LinkedIn, Instagram, Facebook, Twitter, and YouTube, ensuring consistency and engagement.
• Community Engagement: Monitor and engage with audiences across social platforms, fostering a positive and interactive community.
• Website Content Management: Support company website updates with fresh content, ensuring alignment with ongoing marketing campaigns, SEO priorities, and business goals.
• Email Campaigns: Coordinate and execute email marketing campaigns, creating content that aligns with current promotions, newsletters, lead nurture programs, and key marketing initiatives.
• Campaign Execution: Assist in the development and execution of digital marketing campaigns across social media, email, paid search, and paid channels to support marketing goals, including product launches, promotions, industry campaigns, and special events.
• Paid Digital Advertising Coordination: Support the execution of paid digital campaigns on Google (Search, PMax, Retargeting) and Meta platforms, including creating/reviewing ad copy and creative assets, coordinating with the paid media agency, and monitoring campaign performance against defined objectives.
• Lead Generation Content: Support the creation of lead generation assets including articles, whitepapers, landing pages, and campaign brochures aligned with campaign launches.
• Analytics & Reporting: Track performance of social media posts, website traffic, email campaigns, and paid media programs, providing actionable insights and optimizing strategies based on key metrics (engagement, reach, clicks, conversions, ROAS, etc.).
• Trend Monitoring: Stay up to date with social media trends, emerging platforms, advertising best practices and industry developments to ensure our content remains fresh, relevant, and engaging.
• Collaboration: Work closely with the marketing and sales teams, as well as agency partners, to align social media, website, paid advertising and email strategies with overall marketing goals and campaigns.

FUNCTIONAL REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. An individual must also be willing to follow instructions and accept supervision, maintain a positive attitude toward their work, and cooperate with co-workers and supervisors. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Must be at least 18 years of age.

• At least 2 years of experience in digital marketing or related role
• Strong knowledge of Microsoft Office products
• Excellent writing skills
• Strong organizational and planning skills
• Excellent problem-solving skills
• Strong communication and effective cross-functional collaboration skills
• Familiarity with paid advertising programs (Google Ads, Meta)
• Experience with CRM or marketing automation tools
• Must reside in the United States
• General Logistics Systems US Inc. reserves the right to change the job description based on evolving business needs or any future technological advancements.

ADDITIONAL REQUIREMENTS:

Ability to work 40 hours per week.

Ability to lift and/or carry up to 20 lbs. unassisted

May require repetitive use of arms, hands, and fingers

May require prolonged periods of sitting and/or driving throughout the workday

Willing to travel to various job sites and other locations

Valid driver's license and proof of insurability required when job duties require use of motor vehicle

Requires exercising discretion in the decision-making process and maintaining strict confidentiality concerning the vendor, employee and company proprietary related information

EEO STATEMENT:

General Logistics Systems US is an Equal Employment Opportunity (EEO) employer and is committed to a diverse workforce. We welcome all qualified applicants to apply to GLS, and we strive to select the best qualified applicant for each position in our organization. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, gender identity, sexual orientation, religion or other legally protected status, or any other classification protected by federal, state, or local law. GLS complies with all laws and regulations relating to employment discrimination and is always committed to doing what's right.